Wednesday, February 18, 2009

POST INTRO: Design: a way of thinking in the 20th/ 21st century

In class today you selected a designer quote. I have recorded your name next to your choice. Please select another quote and claim it by making a post informing all of your choice. Only one person per quote. Please read other class members previous posts to see what choices are left.

1.“I see this as a business that affects people's lives
and affects people's brains.”
Tibor Kalman. Chloe

2.“Think more, design less.”
Ellen Lupton tom

3. “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.”
Ivan Chermayeff

4. “Computers are to design as microwaves are to cooking.”
Milton Glaser melissa

5. In the applied arts we learn to please people, we learn strategies of pleasing others. Pleasing yourself or expressing yourself, the confessing self, is not pertinent within the applied arts. It might be terribly interesting but it’s not exactly what we’re looking for.
Peter Saville

6. “If a design doesn't feel good in your heart,what the mind thinks doesn't matter.”

April Greiman. Katy

7. “In design sometimes one plus one equals three.”
Josef Albers. Mirra

8. “Everything is design. Everything!”
Paul Rand. Emily

9. “Communication should be entertaining”
Neville Brody Jack

10."Style = Fart.”
Stefan Sagmeister. Tom

11."We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'..."
Neville Brody jules

12. "Digital design is like painting, except the paint never dries"
Neville Brody Robyn

13. “Typography is an art, good typography is art” Paul Rand Susan

14."Design is thinking made visual.”
Saul Bass emily

15. “language is a deadly weapon”
Paula Scher. luke

16. “What's dangerous is when designers use a language that people can't understand.”

Paula Scher

17. “To design is to communicate clearly by whatever means you can control or master.“ Milton Glaser christopher

18. The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
Milton Glaser akasha

19. 'you read best what you read most'
Zuzana Licko Jack

20. “Design must seduce, shape, and perhaps more importantly, evoke emotional response.”

April Greiman. Melissa

21. "Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."

Paul Rand katy

22. "Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting." 

Paul Rand LUKE

23. “Any color works if you push it to the extreme. “ Massimo Vignelli Rita

24. “There are thousands of rubbish typefaces that polluted the visual landscape and created visual clutter” Massimo Vignelli Akasha

25. “Design is as much an act of spacing as an act of marking.” Ellen Lupton robyn

26. “ Graphic design will save the world right after rock and roll does.” David Carson Elisha

27. “The difference between good design and great design is intelligence.” Tibor Kalman Chris

28. “ It’s not about knowing all the gimmicks and photo tricks. If you haven’t got the eye, no program will give it to you.” DAVID CARSON chloe

29. “ Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a strong concept. A good idea provides a framework for design decisions, guiding the work.” ELLEN LUPTON joana

30. You cannot not communicate. ERIK SPEIKERMANN sue

31.These days, information is a commodity being sold. And designers—including the newly defined subset of information designers and information architects—have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.
Erik Speikerman

32. “The best thing design can do for a company is to express that company’s personality accurately and compellingly, and in so doing permit that organizations inherent strengths to prevail. This can be through graphics, product, environments, or experiences.” Michael Beirut jules

33. "We're supposed to be the people who make culture, not decorate culture." James Victor rita

34. Thinking is drawing in your head. Alan Fletcher Brianna

35. A person without imagination is like a teabag without hot water. Alan Fletcher Mirra

36. The power of the grid is to lift the designer outside of the protective capriciousness of the "self" by providing an existing set of possibilities, a set of rules. 

37. The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropiate to his personal style. But one must learn how to use the grid; it is an 
art that requires practice.

38.To say a grid is limiting is to say that language is limiting, or typography is limiting. It is up to us to use these media critically 
or passively. 


39. Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
 PAUL RAND melissa

40.Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy…ugly cities, ugly advertising, ugly lives produce bad citizens." 

41 “A designer should only use these 5 typefaces: Bodoni, Helvetica, Times Roman, Century, Futura.”

42. “The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.”
Alvin Lustig. Akasha

43. To me, nothing is more vibrant than having the power to do something but not having the experience of knowing what's right and what's wrong.


  1. The choice for my second quote is " A person without imagination is like a teabag without hot water"
    Alan Fletcher

  2. Rita= mirra previously selected this quote . please select another

  3. hi stacy,
    is Saul Bass' quote "design is thinking made visual" taken?
    if not i would like it for my second quote?