Tuesday, May 12, 2009

luke post 8: futura


Futura is a geometric sans-serif typeface designed between 1924 and 1926 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933. Commissioned by the Bauer type foundry, Futura was commercially released in 1927.

The family was originally published in Light, Medium, Bold, and Bold Oblique fonts in 1928. Light Oblique, Medium Oblique, Demibold, and Demibold Oblique fonts were later released in 1930. Book font was released in 1932.

Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design.
Futura has an appearance of efficiency and forwardness. The typeface is derived from simple geometric forms and is based on strokes of near-even weight, which are low in contrast.

In designing Futura, Renner avoided the decorative, eliminating non-essential elements. The lowercase has tall ascenders, which rise above the cap line. The uppercase characters present proportions similar to those of classical roman capitals.
Original Futura design also included small capitals and the old-style figures, which were dropped from the original metal issue of the type. The digital versions of these glyphs were first produced by Neufville Digital under the Futura ND family.Futura typeface is based on strict geometric shapes, which give an overall effect of simplicity and clarity.



http://www.faces.co.uk/topfonts/futura.cfm
http://en.wikipedia.org/wiki/Futura_(typeface)

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