In the 1970s, however, Swiss graphic design and poster art began to change -- not in quality but in direction and vision. Designers, critics, and historians of design suggest many factors for the future changes, including changing tastes, rising quality in other countries, the decline of artistic personalities, commercial influence, and so forth.
What is clear, however, is that Swiss poster art remained at a high level of quality and expressive force and continues to attract worldwide attention.
One may view Swiss posters either as street art or as excellent examples of graphic design, showing effective use of form, colour and image to communicate an idea.
Swiss posters are a superb illustration of the ability of design to shape and transform content through formal expression. One should watch for expressions of traditional "Swiss Style" and for the changes that emerge in the tradition.
http://ryan.library.cmu.edu/Home.html
http://www.postershow.com/swiss_poster/poster_art.htm
http://openlibrary.org/b/OL21029388M/Swiss-posters%2C-1970-1980
http://www.swisslegacy.com/index.php/category/poster/page/26/
excellent choice of images and an easy read
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