*** APRIL GREIMAN ***
" Design must seduce, shape and perhaps more importantly, evoke emotional responce"
April Greiman was born in New York city in 1948. She studied Graphic Design in Switzeland and at the Kansas City Art Institute.
Prior to the mid 80's, designers shunned computers. Greiman was recognised as one of the first designers to embrace computer technology as a design tool. For more than15 years the Los Angeles based artist-entrepreneur has used design tools ranging from pencils to paints to still cameras and videos. Greiman is responsible for populizing the "NEW WAVE DESIGN".
In design, New Wave refers to an approach to typography that actively defies strict grid based organizing conventions. Characteristics include inconsistent letter spacing varying typeweights within single words and typset at unusual angles.
Greiman has had commissions ranging from a US postage stamp commemorating
the nineteenth Amendment to a LED installation for the 31 story Accenture tower in minneapolis.
In 1987 she received a grant from the National Endowment for the Arts to explore Web and State of the Art Technology like Quantel Paint Box, software used to create video and graphics for television. She started Greimanski Labs as an offshoot of her studio to research the capacity of new technologies for image making in non-commercial setting. She has created identities and web sites for institutions like the Southern California Institute of Architecture and the Mak centre for Art and Architecture at the Schindler house, the Los Angeles Satelite of the Austrian Museum of Applied Art, Vienna.
Greman is one of the most influential women in modern design.