"If a design doesn't feel good
in your heart, what the mind thinks doesn't matter."
April Greiman is a contemporary designer. She is recognized as one of the first designers to embrace computer technology as a design tool starting in 1984 and, to a lesser extent, for introducing the New Wave aesthetic to the US. An intuitive, eclectic departure from the stark organization and neutral objectivity of the grid that sent shock waves through the design community. Wide letterspacing, changing type weights or styles within a single word, and the use of type set on an angle were explored, not as mere stylistic indulgences but in an effort to expand typographic communication more meaningfully.
Design Quarterly #133, "Does it make sense?"
Walker Art center, Minneapolis, 1989
Greiman sets an example for future generations of designers to be willing to ask the questions that need to be asked.
U.S Postage stamp commemorating the Nineteenth Amendment
Poster designed in 1982 for the 1984 Olympics