Tuesday, March 3, 2009

Second designer quote

 
Neville Brody
Renowned British typographer and graphic designer, Brody went to Horsey College of art in 1975 and worked toward graphics then fine arts. In 1976 he went to London College of printing for a 3 year bachelors course in graphics, his work was considered too experimental.Dadaism and Pop art have been strong influences and their non-acceptance of established rules and ideals of art are evident in Brodys typefaces.

Brody graduated in the late 1970's and begun designing record covers for British punk music bands. He worked for the magazene 'The Face' until 1986, also working for 'City Limits' and 'New Socialist' magazines.
Neville becameworld famous in 1988 when his first book was published, it became the world's best selling graphic design book. With the book he had an exhibition at the Victoria and Albert museum which attracted 40 000 viewers before traveling to Japan and Europe.

Between 1987 and 1990 while working for 'Arena' magazene he designed mostly modest typefaces, the famous ones are; Arcadia, Industrial, Ansignia, FF Blur, FF Gothic and FF Harlem. Since 1987 he has owned a private studio in London, working on corporate identities and fashon projects including Nike, the Dutch postal service, the German Cable channel Premiere.
In 1990 he opened 'Font Works' with colleague Stewart Jensen, became the director of the 'Font Shop International' with which he initiated the experimental magazine 'Fuse'. In 1994, with business partner Fwa Richards, Brody launched 'Research Studios' in London, Paris, Berlin and soon New York. Clients range from web to print, and from environmental and retail to moving graphics and film titles.

Issey Miyake commisioned Brody to create his store's branding and art direction as well as a catalogue for his boutique.The catalogue was experimental with pattern, type and art.

Digital design brought Brody to new heights, and he launched a revolution in typeface design, chalenging the boundaries between graphic design and photography.

Much of Brody's works are deliberatley ambiguous, a creation of harmony between colours and typeography, in his quote he expresses the freshness and pliability of digital art and the wonderful flexability it provides us with.

"Digital design is like painting , except the paint never dries."

www.researchstudios.com/home

www.wikipedia.org/wiki/NevilleBrody

www.researchstudios.com/home/004-press/books/

www.apple.com/pro/profiles/brody

http://www.graphic-design.com/Type/2008/neville_brody.html

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