Tuesday, June 2, 2009

1980's - Emigre Magazine / Sumner Stone - Robyn Rand



Emigre Magazine



The Emigre Magazine is a graphic design magazine published by Emigre graphics, lasting between 1984 and 2005, founded in California. 
Emigre Graphics is an independent design association founded in 1984, the founders took advantage of the Apple Mac computers ability to design digital typefaces without the need of typesetting equipment. The graphic designers began designing fonts that, rather then trying to imitate letterpress technology, took advantage of bitmap design, dot matrix printing and vector based design.
The Emigre Magazine provided an outlet showcasing the potential of it's typeface designs and was well known for it's graphical experimentation. The magazine had a huge influence on graphic designers who were moving into desktop publishing with it's typestyles, layouts, gust designers and articles.
The magazine was initially inspired by ITC's 'U&lc' and the Dutch magazine 'Hard Werken'. The idea of the magazine was to feature the work of artists, designers, writers etc.. who were emigrants and had experience from working in other countries. In the late 80's and early 90's the font sales became enough for the Emigre design company to concentrate wholy on the licensing and marketing of their fonts.
      

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Sumner Stone
     
Sumner Stone was former director of typography for Adobe systems in the late 1980's, where he conceived and implemented the companies typographic program including the Adobe Originals.
In 1990 Sumner Stone left Adobe to design and produce typefaces for his own studio: the Stone Type Foundry. He creates new designs that he sells directly from his foundry and licences some of his work to companies like ITC and Monotype Imaging for distribution. The Stone Type Foundry also works on custom designs for companies and publications that are wanting their own special typeface.
The Stone Type Foundry was commissioned by Scripps College (a liberal arts women's college in California) to revive the Scripps College Old Style family which was originally designed by Frederic Goudy. 
Some of his creations include: Magma, Silica, Basalt, Leaves & Straw, ITC Bodoni, ITC Stone and Tuff. Stone was one of the first designers to integrate serif and sans serif in the same 'superfamily'.




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