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1960's POP ART

Pop Art removes the material from its context and isolates the object, or combines it with other objects, for contemplation. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

The term Pop art was first used by English critic, Lawrence Alloway in 1958 in an edition of Architectural Digest. He was describing all post-war work centered on consumerism and materialism, and that rejected the psychological allusions of Abstract Expressionism. An attempt to bring art back into American daily life, it rejected abstract painting because of its sophisticated and elite nature. Pop Art shattered the divide between the commercial arts and the fine arts.

Characterized by themes and techniques drawn from popular mass culture, such as advertising, comic books and mundane cultural objects, pop art is widely interpreted as a reaction to the then-dominant ideas of Abstract Expressionism, as well as an expansion upon them. Pop art, aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and Minimalism are considered to be the last Modern Art movements and thus the precursors to Postmodern art, or some of the earliest examples of Postmodern Art themselves.

Great names of the pop art movement : Andy Warhol, Roy Lichtenstein, David Hockney

http://en.wikipedia.org/wiki/Pop_art

http://en.wikipedia.org/wiki/Andy_Warhol

http://en.wikipedia.org/wiki/Roy_Lichtenstein

http://en.wikipedia.org/wiki/David_Hockney