JOSEF ALBERS
Josef Albers was a major figure of the Bauhaus (an influential school of design and architecture). The Bauhaus's ideologies projected a move towards the integration of art and technology for the benefit of both. The school set out to create a "consulting art center for industry and the trades."The Bauhaus combined the role of artisan and craftsman and applied it to everything from architecture to furniture design, to colour theory. It was this idiology that shaped and formed the typography of the Bauhaus movement.
The intention of the Bauhaus was to develop creative minds for architecture and industry and influence students so that they would be able to produce artistically, technically and practically balanced utensils. The institute included workshops for making models of type houses, different kinds of utensils, and departments of advertising art, stage planning, photography, and typography.
Albers shunned representation in favour of the abstract and hard edged geometric shapes not only employed in his most famous works (Homage to the Square), but also in his type face design " the anonymity of machine-like precision".
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