ALAN FLETCHER

Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America's emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a co-founding partner of Fletcher/Forbes/Gill in the 1960's and founder of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon Press.

"Our thesis is that any one visual problem has an infinite number of solutions; that many are valid; that solutions ought to derive from subject matter; that the designer should have no preconceived graphic style." This idea-driven design approach ("Every job has to have an idea," he often said) brought success and growth.

He was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".

http://www.designmuseum.org/design/alan-fletcher

 

 

http://en.wikipedia.org/wiki/Alan_Fletcher_(graphic_designer)

http://desktoppub.about.com/cs/colorselection/p/blue.htm

http://images.google.com.au/images?gbv=2&hl=en&q=paul+rand

http://blog.pentagram.com/archives/AF_V&A_Sm.jpg

 

Massimo Vignelli's Helvetica Obsession


Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann but Helvetica is more synonymous with the name Massimo Vignelli he is and always has been a strong advocate of Hevetica since it's early beginings.






Vignelli Sees typography as a discipline to organize information in the most objective way possible " I try to make as clear as possible the different parts of a message by using space, weight, and typographic alignments, such as flush left, centered or justified One of the most important elements in typography is scale and size relationship.
"I don’t believe when you write dog the type should bark"

Massimo Vignelli's work has been done over many years by using only 5 typefaces that he feels very strongly about (Garamond, Bodoni, Helvetica, Univers, Century) his works, firmly within the Modernist tradition focuses on simplicity through the use of basic geometric forms in all of his work with primary colours, and primary shapes. His designs are…clear , simple enduring and timeless are centered on the message as appose to a concept

idea

Vignelli was involved with filmmaker Gary Hustwit in the documentary Helvetica, about the typeface of the same name.

www.flickr.com

www.nutellacube.wordpress

.www.vignelli.com/vignelli.canon

http://peoplefortheethcaltreatmentoftyp.blogspot.com

http//cendres.net/2009/01/14vignelli-on-typfaces