GRAPHIC DESIGN HISTORY 2009

Penguin Books

Penguin Books is a publisher founded in 1935 by Allen Lane. Lane's idea was to provide quality writing cheaply, for the same price as a packet of cigarettes. He also wanted them to be sold not only in bookshops but in railway stations, general stores and corner shops. Its most emblematic products are its paperbacks. The first Penguin paperbacks were published in 1935, but at first only as an imprint of Bodley Head (of Vigo Street) with the books originally distributed from the crypt of Holy Trinity Church Marylebone. The vertical grid covers that became the standard for Penguin fiction throughout the 1950s. By this time the paperback industry in the UK had begun to grow, and Penguin found itself in competition with then fledgeling Pan Books. Many other series were published such as the Buildings of England, the Pelican History of Art and Penguin Education.

LINKS

www.penguin.co.uk

www.amazon.com/Penguin-Book-

www.wikipedia.org/wiki/Penguin_Books

www.answers.com/topic/penguin-books

www.us.penguingroup.com

Pictures for Timeline - Robyn Rand

1930 - 1939

19 (should be red)

24

I was thinking I would choose the number s 3, 6, 8, 12, 13, 15, 19.

TOM'S POST ON 1900-1909

Jacks Art Deco Post 8

Art Deco was a popular international art design movement from 1925 until 1939, affecting the decorative arts such as architecture, interior design, and industrial design, as well as the visual arts such as fashion, painting, the graphic arts, and film. At the time, this style was seen as elegant, glamorous, functional, and modern.

The movement was a mix of many different styles and movements of the early 20th century, including Neoclassical, Constructivism, Cubism, Modernism, Art Nouveau, and Futurism.

Its popularity peaked in Europe during the Roaring Twenties and continued strongly in the United States through the 1930s.

Although many design movements have political or philosophical roots or intentions, Art Deco was purely decorative. Art Deco was an opulent style, and its lavishness is attributed to reaction to the forced austerity imposed by World War I. Its rich, festive character fitted it for "modern" contexts, including the Golden Gate Bridge, interiors of cinema and ocean liners such as the Île de France, the Queen Mary, and Normandie.

Art Deco was employed extensively throughout the United States' train stations in the 1930s, designed to reflect the modernity and efficiency of the train. The first Art Deco train station in the United States was the Union Station in Omaha, Nebraska. Art Deco made use of many distinctive styles, but one of the most significant of its features was its dependence upon a range of ornaments and motifs.

LINKS

www.artdecoworld.com

www.wikipedia.org/wiki/Art_Deco

www.artdeco.org.au

www.artdecoblog.blogspot.com

www.artdecowa.org.au

Post 10: 1970s - The Swiss Poster Style - Chris Nowlan

In the 1970s, however, Swiss graphic design and poster art began to change -- not in quality but in direction and vision. Designers, critics, and historians of design suggest many factors for the future changes, including changing tastes, rising quality in other countries, the decline of artistic personalities, commercial influence, and so forth.

What is clear, however, is that Swiss poster art remained at a high level of quality and expressive force and continues to attract worldwide attention.

One may view Swiss posters either as street art or as excellent examples of graphic design, showing effective use of form, colour and image to communicate an idea.

Swiss posters are a superb illustration of the ability of design to shape and transform content through formal expression. One should watch for expressions of traditional "Swiss Style" and for the changes that emerge in the tradition.