Alan Fletcher Typography



Alan Fletcher used a lot of his own hand writing in his work. As you can see in the example I have posted of beware wet paint.

He shifted away from the thin serif style type, which was widely used in the 1930’s and more towards the thick and condensed typeface styles. These thick styles he still did in hand written type as in example of The American Art Book.

I found most of his text was done in black, red and blue, which u can also find throughout his work in graphics as well. He used bold bright primary colours with black and white, in majority of his work.

In his design work he experimented with collage, bright flat colours and bold clean shapes, which reflected in his typography word. His work changed due to the changing world in which we live and he moved with the time all throughout his career. This gave him a long lasting career in graphic design and typography.



His works consists of Typography such as Pirelli, Penguin books, Victoria and Albert museum, and Bloomingdales bag. Working in companies such as Pentagram. Forming successful design company Fletcher/Forbes/Gill with in his long lasting and thriving design career.



http://images.google.com.au/images?gbv=2&hl=en&q=paul+rand

http://marcuslambert.files.wordpress.com/2007/10/fletcher.jpg

http://wemadethis.typepad.com/photos/uncategorized/alanfletcher2.jpg

http://pentagram.com/en/new/2007/05/remembering-alan-fletcher.php

http://www.designmuseum.org/design/alan-fletcher

http://en.wikipedia.org/wiki/Alan_Fletcher_(graphic_designer)

http://desktoppub.about.com/cs/colorselection/p/blue.htm

http://images.google.com.au/images?gbv=2&hl=en&q=paul+rand

http://blog.pentagram.com/archives/AF_V&A_Sm.jpg