Peace, Love and the Psychedelic 60s rock posters started an art form that continues today. The Psychedelic Sixties”, psychedelic music , Big Brother and the Holding Company, Bo Diddley, the Grateful Dead and the Jefferson Airplane. It was a time of free love and anti establishment rebelling against authority figures and spreading peace and love through music this reflected on design. Poster designs for bands and music concerts became an outlet for creative people to express their views and spread the love. psychedelic concert posters from mid-’60s displayed psychedelic dances and all sorts of psychedelic references posters were chosen for their aesthetic qualities, primarily use of color and design and not for rock history. From an art-based perspective, it’s instructive to note that, according to a 2007 Kelley interview, he and Mouse lifted ideas from American Native and Chinese art, from Art Nouveau, Art Deco and Bauhaus along with modern and contemporary sources. The result was a distinctive visual language that communicated more than just the facts about an upcoming show.