Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award-winning filmmaker, but he is best known for his design on animated motion picture title sequences. Bass's work was in high demand during the early '60s and he designed the titles of many major films. He also worked as visual consultant on such films as Spartacus and West Side Story. His innovative work was responsible for launching a trend for filmmakers to employ animation and graphic designs in their credit sequences.
By mid-decade, tastes had changed and Bass's work for Hollywood became increasingly infrequent. Still he and his firm have had great influence, particularly on American advertising, as Bass is responsible for many well-known corporate logos of the '60s. Bass also made a few documentary shorts, notably the Oscar-winning Why Man Creates (1968). His company also designed gas stations in Japan.
http://en.wikipedia.org/wiki/Saul_Bass
http://www.answers.com/topic/saul-bass
http://www.designmuseum.org/design/saul-bass
http://greatdesigners.wordpress.com/2008/11/02/great-designer-saul-bass/
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