Abram Games

Abram Games (London, 1914—London,1996), British graphic designer. He attended London's St. Martins School of Art for only two terms.
The style of his work — refined but vigorous compared to the work of contemporaries — has earned him a place in the pantheon of the best of 20th-century graphic designers. Because of the length of his career — over six decades — his work is essentially a record of the era's social history. Some of Britain's most iconic images include those by Games. An example is the "Join the ATS" propaganda poster of 1941, nicknamed the "Blonde Bombshell" recruitment poster. From 1942, during World War 2, Games's service as the Official War Artist resulted in 100 or so posters.
In arriving at a poster design, Games would render up to 30 small preliminary sketches and then combine two or three into the final one. In the developmental process, he would work small because, he asserted, if poster designs “don't work an inch high, they will never work.” He would also call on a large number of photographic images as source material. Purportedly, if a client rejected a proposed design (which seldom occurred), Games would resign and suggest that the client commission someone else.

"Abram Games was the last master of the drawn lithograph before photography replaced traditional techniques in poster
design" Conran Directory of Design.

Links:

www.abramgames.com
http://en.wikipedia.org/wiki/Abram_Games