Born In Spain, Victor Moscoso was the first of the rock artist with serious academic training and experience, He studied art at the Cooper Union in New York before moving to San Francisco where he attended the San Franciso Art Institute where he eventually became an instructor.
In 1966 he began designing posters for the family dog and the Avalon Ballroom under his own imprint, Neon Rose. He did a series for Matrix, a local night spot.
Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and colour to create optical effects. Moscoso's use of contrasting colours and vibrating edges was influenced by painter Joseph Albers, his teacher at Yale. He was the first of the rock poster artist to use photographs.
Moscoso is not only a poster artist. He has also worked on book illustrations, albulm covers, comics and cartoons. Moscoso became one of the most famous of the psychedalic artist to surface during the 1960's.
good info. layout needs tuning.
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