Post 7:

Lucien Bernhard Poster designer Reveloutionary.

persuasive simplicity was a rare thing in most advertising: posters especially tended to be wordy and ornate. No one had yet heard of its young creator, who, was to influence the genre of advertising know as the Sachplakat, or object poster. Over the course of his career, which progressed from the turn of the century to the 1950s, Lucian Bernhard became a prolific designer not only of innovative posters but of trademarks, packaging, type, textiles, furniture, and interior design. From his studio in New York City (he left Berlin in 1922), he developed some of the most recognizable American business advertising and trademarks, for such clients as Cat's Paw, ExLax, and Amoco. He also designed more thank thirty-five popular display typefaces, including Bernhard Gothic. Bernhard deliberately invented most of his early biographical accounts. As his son Karl explains, Lucian believed that the actual facts of his youth had little relevance in judging his adult life and work, and enjoyed toying with the details of his life, revising his stories depending on his audience of mood. But past conversations with his children—Karl, Manfred, and Ruth (the renowned photographer)—and with various now-deceased friends, including Fritz Eichenberg, Aaron Burns, and Cipe Pineles, yield some biographical threads that can be sown together. This is genius that was what the judge said about Luciens first ever poster design Bernhard had won both the contest and a long-term benefactor. Bernhard capitalized on the Priester success. Although his subsequent designs were good—often gorgeous—Bernhard never really surpassed Priester's serendipity in any of his other poster. He did, however, produce countless images for a range of different German (and later foreign) products. By the ripe old age of twenty-three, he had become so sought after that he was compelled to open his own studio. Within ten years his elegant new studio employed around thirty artists and their assistant. In 1920, he was mad the first professor of poster art at the Berlin School of Arts and Crafts.Lucien Bernhard made profound contributions to the poster world of the 1920s with radical new takes on design. http://www.internationalposter.com/abo britannicaut-poster-art/style- orgprimer.aspx media-2.web.britannica.com www.spartacus.schoolnet.co.uk www.aiga.org flaggenkunde www.flaggenkunde www.bosch.com         www.internationalposter.com www.stepinsidedesign.com www.emailleschilder.com