ALAN FLETCHER

Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America's emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a co-founding partner of Fletcher/Forbes/Gill in the 1960's and founder of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon Press.

"Our thesis is that any one visual problem has an infinite number of solutions; that many are valid; that solutions ought to derive from subject matter; that the designer should have no preconceived graphic style." This idea-driven design approach ("Every job has to have an idea," he often said) brought success and growth.

He was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".

http://www.designmuseum.org/design/alan-fletcher

 

 

http://en.wikipedia.org/wiki/Alan_Fletcher_(graphic_designer)

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