Paul Rand was one of the most influential graphic designers of the 20th century. His contribution is remarkable and acknowledged by clients and critics. He explored the formal vocabulary of European avant-garde movements such as cubism, constructive and de stijl. His work is characterized by wit and simplicity to approach to problem solving. He received recognition in his early twenties due to his innovation in design, typography and graphic design.

It was the area of corporate identity design during the mid of his design career, that he shot to worldwide fame. He is regarded as the one who has actually set standards for the creation of corporate logos, and by devising modernity, simplicity and ease of recognition. Many of these logos or their basic designs are still in use.
Paul Rand was a prominent advocate of employing a wide variety of techniques such as typography, painting, collage, photography, and montage. He created a combination of elements to produce a distinctive and modern feel whether it was a poster, a magazine cover design or a corporate identity logo.

Paul Rand’s style was a result of his talent and extensive design education. It inspired his success at the merger of modern typography with nineteenth-century engravings. He strove to unite letters, finding ways of bringing together letters of a word. Its is seen in his logos for IBM, EF and Yale University Press.

Paul was educated in New York at the Pratt Institute 1929-1932, Parsons School of Design 1932-1933 and the Art Students League 1933-1934 with George Grosz.